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One week news review Acfun network video barrage trap dilemma record deleted rookie network go awry

1 July

mom big face guest questioned the lack sincerity

news July 14th, according billion state power network understanding, Ali mother will be revised in July, the new version of Ali mother combed the brand and platform of station site.

new version of the page member login position has changed, and the right side of the transfer to the left. Home navigation bar will also change, will clearly identify the media flow platform and marketing product platform. And the new version of the home page will also launch the most complete announcement center.

most businesses expressed support for the change, that now Ali mother’s home page content is too simple, not rich enough. But there are also Taobao passenger groups complained that such a revision does not matter, a lot of Taobao passenger revenue continues to decline.

related reading:

mom in July "great changes" Tao  

questioned the lack of sincerity;

Ali mother began to limit the promotion of Taobao customers channel  

2 WeChat open public number ads behind: a closed trading platform prototype

WeChat in the user experience considerations, every step is very cautious. This month 7, the beta officially started, the bigger picture is the flow of information in the primary advertising WeChat public number. Now, both WeChat DSP, but also take into account the SSP (flow supply side), both slowly become a prototype of the trading platform.

commercialization of the road is the choice WeChat has to face.

days before (July 7th), WeChat officially launched the WeChat wide point public beta advertising services, the main contents include:

1, WeChat certified public numbers can become advertisers, advertising on WeChat platform;

2, more than 100 thousand of WeChat public numbers can become the main flow, through the display advertising revenue.

related reading:

WeChat open public number ads behind: a closed trading platform prototype  

WeChat

will open the public promotion function, is currently in public beta  

WeChat public advertising is the final test: certification threshold is divided into a low fan  

WeChat ad self-service platform or open online public next week to promote the channel number  

3 Commerce officials publicly criticized Ma Yun: rookie network can not stand the temptation to go awry

Ministry of Commerce officials last week publicly criticized Ma: if Ma made a fourth Fang Zhihui logistics platform, I think to make a significant contribution to the country, but that he built warehousing logistics base construction everywhere, the reason is because the temptation.

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