The first commercial aired in 1964 and by the time the campaign ended in 1985 the tag line and Wilson, a former Canadian airman and vaudeville veteran, were pop-culture touchstones. “Everybody says, `Where did they find you?’ I say I was never lost. I’ve been an actor for 55 years,” Wilson told the San Francisco Examiner in 1985. Though Wilson said he initially resisted commercial work, he learned to appreciate its nuance. “It’s the hardest thing to do in the entire acting realm. You’ve got 24 seconds to introduce yourself, introduce the product, say something nice about it and get off gracefully.” Dennis Legault, Procter & Gamble’s Charmin brand manager, said in a statement that Wilson deserves much of the credit for Charmin’s success in the marketplace. Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers “Please, don’t squeeze the Charmin,” died Monday. He was 91. Wilson died of natural causes at the Motion Picture & Television Fund Hospital in Woodland Hills, said his daughter Melanie Wilson, who is known for her role as a flight attendant on the ABC sitcom “Perfect Strangers.” “He is part of the culture. He was still funny to the very end. That’s his legacy,” his daughter said. Wilson made more than 500 commercials as Mr. George Whipple, a man consumed with keeping bubbly housewives from fondling toilet paper. The punch line of most spots was that Whipple himself was a closeted squeezer. “It is not an exaggeration to say that the Mr. Whipple character, which Dick Wilson portrayed for so many years, is one of the most recognizable faces in the history of American advertising,” Legault said. During his run as Mr. Whipple, Wilson also performed on the dinner theater circuit, shot occasional stand-up comedy shows and worked on dozens of TV sitcoms. He played the drunk on several episodes of “Bewitched,” and appeared as various characters on “Hogan’s Heroes,” “The Bob Newhart Show,” and Walt Disney productions. After Wilson retired in 1985, he continued to do occasional guest appearances for the brand and act on television. He declared himself not impressed with modern cinema. “The kind of pictures they’re making today, I’ll stick with toilet paper,” he told The Associated Press in 1985. Born July 30, 1916, in England, Wilson moved to Canada as a child. Wilson is survived by his wife, Meg; son, Stuart; and two daughters, Wendy and Melanie. A private funeral will be held Dec. 1.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!