Marketing people and the data of those things

now data has become one of the most important assets in the marketing mix. Digital driving in marketing to enhance customer loyalty, customer participation and promote market growth can bring advertisers like effect. According to the report released by Forbes, the leader in the field of digital marketing than their peers behind the organization, with higher customer participation and market growth. In terms of customer loyalty and participation, these leaders have an absolute advantage (74% vs. 24%), and in terms of marketing revenue is almost equivalent to the same group of backward peers (vs. 20%)."

Three types of

data

you may have heard of the first party data, second party data and the third party data. If you are not fully familiar with each type of data, look at the following profile:

first party data

this type of data is based on the interaction with their own business, the data obtained by straightforward way.

 

for example, the data may be a user on your site to fill in a form when you collected data (name, address, telephone); users may buy online and offline transactions or other data (they buy the product or service type, when to buy, purchase frequency) may be collected; produced in the process of interactive user behavior on your website in the data (how they find your website, they browse the web page in which, they stayed long). Most of the first-hand data can be collected in the process of interacting with customers and potential customers.

second party data

The term

is relatively new, referring to the data collected by another company for sale to you or with you.

 

another way to understand is that these data are not directly given to you by the user, but you are based on the direct relationship with another entity data obtained. Although these data are usually unique to you, these data do not belong to you in the strict sense, because you are not directly collected from the user.

, for example, a hotel chain in cooperation with an airline, share their first-hand data, to achieve a win-win situation; or is a clothing retailer and a sportswear brand to exchange data through better positioning and personalized form of promotion of their cooperative advertising effect.

third party data

third party data is available for the purchase of external data, these data providers through the collection of data, analysis, summarized into the application of the model can be easily integrated into your database. These data are essential for targeted marketing campaigns, as third party data can be provided to you