Seven DOs and DON’Ts of marketing

first_img 24SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr In a post earlier this year, I talked about “The Three Fs of Strategic Planning.” In that piece, I offered three ideas you should keep an eye on when doing strategic planning.It’s the same way with marketing. There are several things you should DO and there are many things you should make sure you DON’T do.So what are some of the Do’s and Don’ts of marketing? Below are four Do’s and three Don’ts of marketing.Be sure you DO the following:Cut the copy—It doesn’t matter what piece you are producing, just say it in fewer words. The attention spans of consumers today are less than goldfish. One trend identified recently is the concept of glanceable content. People are consumer more information than ever before, just in smaller bites. In other words, they are “glancing” at it. You can learn more about cutting the copy in this post. To increase your marketing’s effectiveness, reduce how much you are saying. continue reading »last_img