Create greater impact with interactive media

first_imgWhether it’s a billboard in Times Square or a website with clickable links, interactive advertising is popping up everywhere. What is interactive advertising, you ask? Well, think of it as an immersion experience. (That’s a fun phrase.) Instead of merely consuming media, you’re now engaging with it.Take, for example, the billboard in Times Square. It isn’t just a billboard; it comes to life in the form of a video, and the creative character on that billboard begins talking to people who walk by. And that website with the clickable links? It allows users to play a game in order to learn information about the business.Interactive advertising takes the ordinary and turns it into something extraordinary. Take a look at this live augmented reality advertising strategy used by the promotions team for the 2014 film “Into the Storm.” This insanely awesome poster was placed on the streets of Sydney and was definitely an eye-catcher. The people were hooked, and we can see why. continue reading » 22SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img