The giant Shi Yuzhu venture through erratic but create rules

Shi Yuzhu: the entrepreneurial giants do not play by the rules but create rules

April 21, 2006, Shi Yuzhu said, online games journey of the first day of the public test number of 200 thousand". "Journey" is always in the manufacture of many accidents in the gaming industry, the industry questioned the sound and cheers of the game player, the beta only 8 months of domestic 2D online games, created in 2006 China network myth. In November 11, 2006 to break the legend to maintain the same level of online games for 4 years at the same time the highest online record, in December 23rd to break through the 750 thousand mark, and once again to create their own record. March 23, 2007, the journey while the highest online breakthrough 860 thousand, far ahead of similar games, becoming China’s most popular online games.

giant with its free game mode of good performance, won the 2006 ~ 2007 annual Chinese Internet market business model innovation award, becoming the only one of the award-winning online games business.

The reason for the

"journey" latecomers become the first situation, Shi Yuzhu summed up as to break the norm, continuous innovation.

Shi Yuzhu said:

my characteristic is erratic, according to their own thinking to do.

This is perhaps the

after from Shi Yuzhu in the first time after the failure to climb Mount Everest suffered a shengsijie epiphany.

down after feeling that I was dead, is really picking up a life back. After what scruples, this life is white pick, so all of a sudden people put it back after all so special, management, marketing, also have no restrictions and fetters, in the past all the restrictions and fetters are broken. How practical how to.

he said he never ignored the rules of the industry. But at the same time, he also believes that:

I did not despise the rules, but the rules of their own to create rules.

I’ve done a lot of industry before, I feel the online games industry is the most conservative ideas, most innovative industries, but the entertainment industry should not be so ah, so we do innovation, the industry is advancing. We will learn the lessons of the giant, adhere to their own way.

Shi Yuzhu publicly declared:

"journey" success is the success of the product, some experts comment that the "journey" is a spoiler, probably because we did not follow the rules. We do not care about the form, as long as the players like, happy, they put forward the requirements of legitimate and reasonable, we will try to provide.

Shi Yuzhu as a game player experience, so that he is more than a number of other practitioners five or six years or even seven or eight years, the company’s online game company boss also understand the online game, better grasp the needs of the players. Business experience and the players have a deep grasp of the mentality of Shi Yuzhu became the rule of subversion. In Shi Yuzhu’s opinion, online games