2013 New Year’s day, for most people is just a year in the first day, and for Tsuneyoshi, Han Yang, Han Xizi lifetime — they hit it off, decided the fate tied together, the joint venture of
Chang He, Han Yang, Han Xizi are 90 after the two generation, they are very good friends in high school, go to the United States to study different universities still maintain close ties. 2013 New Year’s day, and he often after the Han Xizi across the United States, came to the Han Yang apartment in Miami. They aimed at relaxing the functional beverage of the blue ocean market, the sale of the car in the United States as a start-up capital, the creation of the Tang grass drinks, began a magnificent journey.
what makes them determined to be the first person to eat crab
2013 New Year’s Day is like this, Han Yang in the balcony holding a relaxed drink to Chang He and Han Xizi, said, this thing is not in the country, we can try." Han Xizi said, "that’s interesting." Chang said, "you can do it."".
90 entrepreneurs often have a cavity blood, ignorance and fearless to venture. But in addition, the three of them have a rational market analysis and positioning.
of this market in China or blue ocean, but 07 years in Japan have relaxed the concept of drinks, two years after the United States also appeared, and the IBIS word (the United States market research agency) and Zenith International (food and beverage industry consulting firm) results are shown to relax the beverage has good prospects for development.
in China, the relaxation of functional beverages in the beverage and its subdivision of a market, there is no one to divide the cake, which is an opportunity, but also a challenge. They believe that there are a number of young people like their hedonistic majority, but always full of pressure, then the moment need to let go. So they decided to do the first drink, relax micro music, after drinking can make people recover from the tense mood to calm and pleasant state, also can eliminate the negative effect on mood, that makes you smile a simple drink. They target users as young, fashionable crowd, the slogan also came into being – Enjoy this moment, work hard, play hard. (enjoy the moment, work hard, play hard).
in the 3 months after graduation, in Miami, they shut themselves in the house, all day to study the United States in the sale of more than 20 kinds of relaxation drinks, looking for one of the most suitable for Asians to drink. Finally, after one by one to try and record the feeling, scoring, they locked eyes on GABA. I dark horse note: GABA is a naturally occurring non protein amino acid in the mammalian nervous system, which can effectively inhibit the transmission of adrenaline, so that people from the adrenaline to save, so as to make sense