DFS customer sofa donations raise £2.2m for BHF

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1  56 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 Howard Lake | 12 May 2014 | News Customers of furniture retailer DFS have raised £2.2 million for the British Heart Foundation since May 2012 by donating their unwanted sofas.When someone buys a new sofa from DFS, they are invited to donate their old one to the heart charity. BHF will collect the unwanted sofas for free, and then sell them in its Furniture & Electrical shops.The partnership between BHF and DFS began with a pilot in 10 stores. That was then expanded to 34, and now all DFS stores in the UK are part of the scheme.At the scheme’s public launch in July 2013, Ian Filby, Chief Executive of DFS, said: “Not only will the partnership mean that thousands of sofas find a new home, it could see millions of pounds in vital funds raised”. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img Tagged with: corporate Trading Advertisement DFS customer sofa donations raise £2.2m for BHFlast_img read more

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