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Create greater impact with interactive media

first_imgWhether it’s a billboard in Times Square or a website with clickable links, interactive advertising is popping up everywhere. What is interactive advertising, you ask? Well, think of it as an immersion experience. (That’s a fun phrase.) Instead of merely consuming media, you’re now engaging with it.Take, for example, the billboard in Times Square. It isn’t just a billboard; it comes to life in the form of a video, and the creative character on that billboard begins talking to people who walk by. And that website with the clickable links? It allows users to play a game in order to learn information about the business.Interactive advertising takes the ordinary and turns it into something extraordinary. Take a look at this live augmented reality advertising strategy used by the promotions team for the 2014 film “Into the Storm.” This insanely awesome poster was placed on the streets of Sydney and was definitely an eye-catcher. The people were hooked, and we can see why. continue reading » 22SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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Bacolod best performing city in Western Visayas

first_imgMayor Evelio Leonardia, represented byDILG-Bacolod City Director Ma. Joy Maredith Madayag in receiving the award,acknowledged the efforts of his fellow city officials, department and officeheads, and employees for making Bacolod what it is today. BACOLOD City – This capital cityadded another feather to its cap after bagging the distinction of being theBest Performing City in Western Visayas. Aside from being the champion in Bestin Performing City Category, Bacolod also received five special awards in thefive areas of governance. The Department of the Interior andLocal Government (DILG) conferred the award to Bacolod during the 2019 Searchfor Excellence in Local Governance (Excell) Awards rites in Iloilo City. This year’s awarding ceremony dubbed“Pagdayaw 2019: Reaping Results. Upscaling Innovations,” was led byDILG-Western Visayas Regional Director Ariel Iglesia, Assistant RegionalDirector Maria Calpiza Sardua, and Civil Service Commission-Western VisayasRegional Director Nelson Sarmiento, who awarded the trophies to the winners.center_img “This proves the efficiency andresponsiveness of government machinery and the vibrancy of the economy and thecity in general,” the mayor said in a statement on Tuesday night. These included champion in Excellencein Local Legislation, Excellence in Administrative Governance, and Excellencein Environmental Governance as well as first runner-up in Excellence in SocialGovernance and Excellence in Economic Governance. Last month, Bacolod was also afinalist at the Digital Governance Awards presented by the Department ofInformation and Communications Technology, the National ICT Confederation ofthe Philippines, and the DILG./PNlast_img read more

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Fort St. John RCMP continue an investigation into a break and enter, suspicious fire and vehicle theft

first_imgThe investigation is ongoing and police ask anyone with information to call the Fort St John RCMP at 250 787-8133 or Crime Stoppers at 1 800 222-8477.Advertisement During this time a call was received of a stolen vehicle driving dangerously. Evidence suggested that this stolen vehicle may be connected to the break and enter and suspicious fire. Frontline officers immediately attended and found two suspects matching the description provided by witnesses. A foot pursuit was initiated and assistance from the Police Dog Services (PDS) was called. – Advertisement -Shortly after the initial call, a fire alarm was received from the residence of the suspected break and enter. The Fire Department attended and extinguished the fire which is believed to be suspicious. On Wednesday, December 11th, 2019, at 1:25 PM, two men were seen leaving the residence. When the Fire Department arrived on the scene, they quickly extinguished the fire in the kitchen and contain the damage to that area of the home. center_img The second suspect remained outstanding but was later identified and arrested without incident. Both men remain in police custody pending a court appearance. Due to early detection by an in-home security system, fire crews were able to prevent the fire from spreading throughout the home.Advertisement Soon after, PDS spotted the vehicle, saw a man exit the vehicle, who was apprehended with the aid of the police service dog. The suspect was taken to hospital for treatment of injuries sustained during the arrest and was later released to the custody of the police. FORT ST. JOHN, B.C. – RCMP were called to the scene of a break and enter in progress in the 8600 Block of 109 Avenue. last_img read more

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first_imgWITH apologises in advance to those of you overseas and missing the auld sod back home in Donegal….but this was the sky over our glorious county tonight.Cathal McDaid’s amazing snaps in the skies above Killybegs are simply stunning.Maith thú Cathal…. WOW! CATHAL’S INCREDIBLE SUNSET AND MOON PIX OVER KILLYBEGS was last modified: April 20th, 2015 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Cathal McDaiddonegalKillybegspicturessunsetwowlast_img read more